Add to your wardrobe favourites with Shoresides Organic Sustainable Mens Fashion.

A Circular Economy

Organic materials, renewable energy, plastic-free packaging and recyclability. Made possible with groundbreaking new technology.

Sustainable Fashion

Shoresides Mens Clothing is printed to order and made from organic cotton using renewable energy. Each item is designed to be sent back when worn out, and new products are made from the material that's recovered.

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.

Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.

These circular economy products are made to last and we encourage everyone to care for them properly and use them for as long as possible. They're printed using water based inks one at a time and in real time, so there’s no waste from over-stocked designs and sizes. What is made is only what people need, when they need it. 

When they are no longer wearable, each product is designed to be sent back to us and the material reprocessed, respun and made into new products through our Remill process. This is how we're taking sustainable print on demand to the next level, so anyone can join the circular economy fashion movement. You can find instructions on how to do this inside every product on the washcare label. Scan it and get a Freepost code (if you're in the UK) to send the item back and get store credit in return.

Let's keep natural materials flowing, and end waste together.